Social Analytics via TV Shows

Bluefin Labs which is a social TV analytics company has raised $12 million in funding to help TV networks and marketers track different audiences in how they are responding and reacting to television shows throughout social media sites.

Leading the way for investing in this start up is Time Warner Cable. The large amount of financing will accelerate growth of sales, top notch technology and strong efforts in client services. The platform analyzes and organizes social media conversations whther it be a tweet or a Facebook comment.

Some of the networks and agencies that are using the dashboard include CBS, MediaCom and MTV.




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Posted on 01/25/2012, in Cable Service. Bookmark the permalink. 1 Comment.

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